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Nicole Guzzo

And the Winner Is...

Posted by Nicole Guzzo Employee Aug 15, 2017

Well, it could be you! Maximize is just around the corner, which means MaxChoice Awards are coming soon. Click here to submit your nominations.


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What are the MaxChoice Awards?

The award program recognizes ServiceMax customers who have successfully implemented ServiceMax and who are experiencing great success and adoption. Recipients will be honored for achieving positive business results using ServiceMax.  This is our way of recognizing customers and partners for their hard work, dedication to field service and outstanding contributions to their own companies and to the industry.


Why would I nominate our company?

Wouldn’t you love to learn from others’ projects and potentially connect with others who have been successful?  Other customers would love to better understand what you’ve done to help drive field service and provide a positive environment for your employees and customers.  Are you able to provide better customer service since using ServiceMax?  Is your field service organization operating more efficiently?  Have you noticed that your sales revenue has increased since ServiceMax?  Are your products and services critical to people?  Your story matters. Plus this is a great way to update your resume and LinkedIn profile!


What are the award categories?

Award CategoryDescriptionEligibility
ServiceMax Rookie of the YearThis award recognizes customers for outstanding accomplishment in their organization or field service team in their first year of implementation.Customers who have been live with ServiceMax for one year or less.
ServiceMax "We Keep the World Running" AwardThis award recognizes customers whose use of ServiceMax keeps the world running and has become critical to serve their customers.Any ServiceMax customer whose products and services help people and / or places in need.
ServiceMax Customer Impact Award
This award recognizes ServiceMax customers who have experienced a marked change in culture and transformation as it relates to their customers since implementing ServiceMax.Any customer who can provide details on improved customer satisfaction, improved customer service, or loyalty.
ServiceMax Business Impact Award
This award recognizes ServiceMax customers who have realized exceptional business results and ROI in the areas of revenue, productivity, and the adoption of a field service management strategy for a business unit, department, company-wide, or throughout their extended enterprise. Submissions should include quantifiable results and include metrics.Customers who have been using ServiceMax for six months or more and have metrics and numbers to share.
ServiceMax Innovation Award
This award recognizes a customer who has demonstrated innovative use of ServiceMax on mobile devices, in disconnected environments, or in machine-to-machine or IoT use.This customer is viewed as a visionary leader. Possible candidates could be using ServiceMax on a mobile device, machine-to-machine technology, or IoT.
ServiceMax Raving Fan of the Year Award
This award recognizes a ServiceMax customer who has demonstrated outstanding leadership in field service and who has been a great advocate of ServiceMax.This customer is viewed as a visionary leader and a strong advocate of ServiceMax and field service.


The nomination should only take you a few minutes, so don't wait! Click here to submit your nomination and visit Maximize 2017 for more details on Maximize.

Welcome back! This is the final interview in a series of talks with our ServiceMax executives about the GE acquisition of ServiceMax and their perspectives on the synergies between the two. Last week I sat down with Athani Krishna and asked him about our plans to take advantage of GE Digital technologies.


While there is a ton of resources to leverage, we also want to keep our eye on the next few quarters and understand what’s on the current ServiceMax roadmap. So, this week I caught up with Rai Kasai, Senior Vice President of Products to ask him about our near-term plans for new features, integrations and user experience. We really wanted to know about the effects of the GE Digital acquisition on our product focus and our commitments.




Thanks for taking the time to watch our video series. Please stay engaged as we deliver more updates on ServiceMax through our releases, design time and our upcoming maximize 2017.

Last week we started a series of interviews with key executives at ServiceMax. We wanted you to hear directly from them about our current momentum as a GE Digital company. This week we’re continuing the interview and asking questions about our development strategy and our plans to leverage GE Digital technology.


GE Digital has such a wealth of technology and field service domain expertise. There is a huge opportunity for ServiceMax take advantage of it. As I found out from sitting down with Athani Krishna, ServiceMax Founder and Chief Strategy Officer, we have big plans to take those GE Digital resources and plot our next course toward delivering enormous value for field service organizations.




Next week, we’ll complete the series and interview Rai Kasai, Senior Vice President of Products. We hope you’ll come back to hear more about our current product roadmap.

A “shared vision” and a desire to help “transform service” are just some of the reasons GE Digital and ServiceMax made the acquisition announcement official in January of this year. It’s been about six months and we are thriving as a GE Digital company, so we wanted you to hear the update directly from our executive team. Just recently, I had the opportunity to sit down with Scott Berg, ServiceMax Chief Operating Officer. We discussed the GE acquisition, the reasons behind it and recorded it to share with you.



Next week, I’ll be talking with Athani Krishna, Founder and Chief Strategy Officer about our plans for the future. We hope you find these interviews informative, as well as timely in answering your questions about our progress as a GE Digital company.



I'm excited to share that on Monday, July 17th, I will be hosting a webinar with at 11am PDT | 2pm ET. The synergies between connected devices, business applications, and the cloud are just a few topics we'll be discussing! To give you a little preview, I want to share my responses from an interview earlier this week with Nicole Guzzo and Deirdre Yee. Check it out below!


Q: What’s the first step in a digital transformation?

A: The first step is getting a good understanding of where your organization is today with regard to “Digital Maturity.”


Q: What would you identify as the biggest obstacle to companies who want to go through a digital transformation?

A: The biggest obstacle for companies would be benchmarking their current position in the market against their peers.


Q: How does the customer experience change when companies start this transformation?

A: The experience changes because the customer is leaving old business processes behind and learning how to manage through new, digital, real-time data.  Think in terms of leaving a car behind and piloting a plane; there's more information, faster timing, and unfamiliar challenges. Organizational changes like this require dedication and the will to change.


Q: What's the primary motivator for companies who decide to invest in a digital transformation?

A: I often see organizations contending with old technology that is not supported. Or companies concerned with the need for better compliance and better data. The speed (or acceleration) of automated systems is increasing so rapidly that those that do not position themselves now for the digital transformation will be left behind in the very near future.


This will be a great webinar for CFOs and VPs of Finance!


Click here to register.


Innovative companies are pulling elements of artificial intelligence (AI) out of the pages of science fiction and incorporating them as practical, profitable, and actionable concepts for field service.


Simply put, AI enables computers to perform tasks that normally require intelligence used by humans. You may not realize it, but artificial intelligence is already deployed all around you: whenever Siri responds to your question, whenever a music station suggests the next song you might like, or in each smart car, smart washing machine, smart TV, even new smart hairbrushes.



Practical uses for artificial intelligence are growing and Indresh Satyanarayana, Chief Architect at ServiceMax, spoke in an interview about the smart way to start leveraging the technology to service equipment running right for technicians.


With more interconnected machines and technicians, the overall process can be much more smooth and efficient, conserving money, time, and resources for all. Indresh is already considering ways to leverage artificial intelligence,  from “enabling natural language processing in our mobile applications to realizing autonomous field work by enabling AI-based decision making".


However, figuring out how computers and humans work together is no easy task. Satyanarayana explained that, "AI and machine learning concepts operate at a fundamental level in product and feature design, and can sometimes lead to false positives if the data being fed into it isn't robust." Organizations must look at their long term vision and embrace a holistic perspective in our to improve the field service industry with AI. Automation, a natural user experience, and outcome-first machine learning are a few areas that could work well with a holistic, AI strategy.


With the right amount of time, the right kind of knowledge, and the right mindset, organizations will develop the right strategy to incorporate AI into their products and services.


To read more about ServiceMax and AI, check out this article here. Or if you want to hear more about Indresh Satyanarayana’s thoughts on artificial intelligence, check out this post from Field Service Digital.


How can elements of AI help service organizations in your industry? How can they improve the customer experience? Is it a part of your field service roadmap?

Have you read The Forrester Wave: IoT Software Platforms, Q4 2016 report? It talks about embracing IoT for digital solutions and business transformations. IoT software platforms are particularly relevant to those in field service. We've seen how customers need insight into performance metrics in their equipment, including water level or air temperature. Forward thinking companies want to leverage smart, connected products to gain the benefits of real time insight. When one component is off, it can point to impending equipment failure. When a machine is down, the customer company will lose money and their customers have a negative experience. With connected products, companies can be proactive. Their downtime is decreased, the customer experience is improved, and they can alleviate worry about their equipment suddenly going down. Field service teams are thinking about the digital opportunities IoT offers and how it can improve their planning, reporting, and operational processes.


IoT.jpgThe Forrester Wave reviews 11 popular IoT providers and how they compare to each other. With long-time emphasis on the industrial market and by providing customers with the ability to connect high-value assets, General Electric is classified as a leader with strong strategy and current offerings. To read more about GE and the 10 other providers, download the report for free from our GE Digital site. Click here for the link.



With the Pay-TV vertical becoming more and more competitive over the last few years, Sky Italia found it vital to focus on customer experience and satisfaction in order to differentiate themselves. What did they need to do achieve this? Lucio Golinelli, a Senior Director of Service & Delivery with Sky Italia, felt that improving the customer experience would come from a digital revolution within the organization. Specifically, the organization needed to move away from the standard processes of field service delivery and prioritize digital centric processes. This move would revolve around the consumer experience and financial KPIs.


How did they do this? Sky Italia was not looking for a generic, off the rack solution. They needed a tailored solution that would work across their whole supply chain. Thus, Sky Italia collaborated with ServiceMax to work through the transformation process. Over the past two years, ServiceMax has developed a customized solution for Sky Italia's FSM tools that work for the company itself, their partners, and their customers.


For more details about Sky Italia's digital transformation and the rewards they're beginning to reap from their ServiceMax solution, check out "Industry Focus: Pay TV" for the full story.

As we wind down from holiday celebrations in the last hours of 2016, it’s helpful to look back at our body of work this year, as well as the accomplishments, goals, challenges, successes and failures. Here at ServiceMax, we are always looking at important data from analysts and field service surveys to plan for what comes next for the industry. What did we find out in 2016? What does 2017 have to offer in the world of field service?




Workforce Changes:

Field service will remain a people business in the new year, even accounting for the impact of the Internet of Things (IoT). Customers will still expect a trained and knowledgable professional to show up at their door when something breaks. For so many of our customers, the field servie technician remains the face of the company for years after the initial sale. However, with retiring talent and the consistent need to update skill sets, it’s becoming a challenge to maintain a strong service team. We now see some organizations turning to freelancers to substitute their full-time workforce.



New Technologies

Regardless of who’s doing the work, the job responsibilities are evolving more and more. Service can now involve leveraging mobile and social platforms, augmented reality devices, and the Internet of Thing. Nearly every service organization is looking at these tools, and thinking about where they might fit into their future. In a webinar with Bryan Coddington, Vice President of Cloud Technology at USDM Life Sciences, he explains how field service systems are evolving, and which emerging technologies are in the future for medical device field service teams.



Internet of Things in 2016:

Even though 2017 is right around the corner, wrapping up 2016 is not just about preparing for the future, but reflecting on the 12-months that have passed.


This year saw how the Internet of Things can be a game changer. If you are promising your clients quality, proactive service, our 2016 blog explores how, IoT provides new tools and helps teams deliver with a combination of automated alerts and ticket creation, real-time data, proximity-based alerts and predictive maintenance.


At the start of 2016,  Aly Pinder, Jr. surveyed over 200 service and manufacturing organizations and found, among other insights, that compared to the industry average, top-performing companies are 50 percent more likely to dispatch service techs based on automated remote data. This Aberdeen Research report shows how the Internet of Things is clearly revolutionizing the world of maintenance service and creating opportunities for the future.



Research on Field Service: Coming Soon!


Research that centers on surveys of service organizations is always valuable to the informed field service technologist and strategist. In April 2016, according to an independent study from Vanson Bourne, commissioned by ServiceMax, almost all (96%) of the IT and field service decision makers surveyed report that their organization could see gains through the adoption of connected devices or sensors.


So while you may be seeing the benefits of IoT, your competitor probably is too. In early 2017, we will introduce a new research report that reflects the most recent data from field service organizations.


  • What is the impact of your field service technology?


  • How does it compare to others?


Keep an eye out here on the ServiceMax Community for the latest research on the impact and KPIs of successful field service organizations.



I am the Regional Marketing Manager for Southern Europe.  Deirdre Yee interviewed me, she wanted me to share a little bit about myself, my role at ServiceMax, and our work in Southern Europe.

I live in Milan, Italy. My favorite thing about my city might be the food - I love tortellini in brodo. I also love travelling with friends. New York is one of my favorite places; to me, it feels like the center of the world.


I’ve spent my career in marketing, and spent most of my time focused on regional work in Southern Europe. I would be happy to share my knowledge about doing business in this region with ServiceMax Community members. I will post updates with great new assets, events, and news regularly, here in the community.


I was pleased to help with Technologies du Field Service du futur, a wonderful event we hosting in September 2016 in Paris, with a great agenda of content, including 5 top priorities for Field Service Teams in 2016, Connected Field service, powered by IoT, Augmented reality in field service, and achieving excellence through our Field Service maturity matrix assessment tool. Below a picture of the event.

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We also joined the IoT World Congress in Barcelona in October, a great event for IoT; full of business managers, CTOs, CMOs, technical experts who are interested in IoT Solutions. We met great contacts across Manufacturing, Energy, Utilities, Transportation, Healthcare, and technology organizations.


One event I am looking forward to next year is the SPS Italian Automation event in Parma in May. Focused on industrial automation, and growing quickly, this conference is great for manufacturing companies and the content will be important for field service teams in Italy. It is very important for us to expand coverage for new markets, to represent field service for customers from these areas.


My customers in Southern Europe, they are interested in the technology and understanding how our software works, how it can be flexible for their needs. On the other hand they are focused on ROI and how it can improve their customer’s experience.


One of my goals is to deliver information for different roles, particularly for Southern Europe. There can be many stakeholders in the process, from the CFO, IT team, line of business, Services team. Each person has needs, has questions, and wants to understand more. All may be involved in the decision making process and I want to help address their interests and questions.


Here are some recent assets for you or your team members in Southern Europe or who speak Spanish or French.


ServiceMax y PTC anuncian Servicios de Campo Conectados (Spanish subtitles)


This is a video where ServiceMax and PTC present their co-joint offer on Connected Field Services. Moreover you can see how IoT technology will be very important in the upcoming years, and also how McKinley Equipment has already started using it.


ServiceMax démonstration - Le rôle du field service (French audio)

Improving field service operations requires a complete understanding of and visibility into the complexities of field service delivery. It starts when your customer purchases a product or service from you, and extends through delivery processes such as work order management, and finally to analytics to understand the business as well as ultimately deliver predictive service. Watch this demo video to see how ServiceMax has focused on building deep technology for the entire field service delivery chain.

  • Are you based in Southern Europe?
  • Do you have teams in Southern Europe?
  • What do you provide for those teams?
  • What are the cultural considerations you take?


I’m interested to collaborate with members who are doing business in my region, and eager to provide more assets to help with your field service evaluation.

  • What documents, assets, webinars, etc would you like to see in Italian, Spanish, French, or Portuguese?




It’s always fun to share good news.


We’re really proud of our customers’ achievements, and when they go above and beyond to make their customers happy. A huge part of Field Service is the customer satisfaction rating. Some say best in class field service organizations are always engaged in a delicate balancing act between cost, performance, and customer satisfaction. Metrics and dashboards and the human touch help keep that balance in tune.


A large part of my role is partnering with customers and helping them tell the story of their field service journey. It’s about collaborating some, about the field service network too. It’s also about helping you brag. Some of the most enjoyable stories I get to help tell are all about our customers’ customers. When excellence in field service leads to a game changing business impact and the clients can tell. That’s my favorite kind.


ServiceMax has our own bragging rights today. I’m very pleased to share that we are being named a Leader once again in the 2016 Gartner Magic Quadrant for Field Service Management. And that’s not all. Read the report for more details, we are so pleased to be recognized and positioned as a leader of field service software providers by this highly respected analyst firm.


Access the 2016 Gartner Magic Quadrant for Field Service*


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And back to the bragging topic, this is a great opportunity to further your field service story with your customers, executives, and in your sales cycles.  As a ServiceMax customer, you are hyper-focused on superior service. Your team is innovative and looking to the future as you commit to drive measurable results for your own customers.  This is objective proof in the market that you have invested in Best-in-Class cutting edge field service technology with your customers’ success in mind.


Now that’s a story that can show off your competitive advantage in service.


What stories, anecdotes, and examples do you have of customers showing they are over the moon with your service?


How do you prove that service is important to your business?


Does your sales team talk about your excellence in service?


*Gartner, “Magic Quadrant for Field Service Management”, Jim Robinson, William McNeill, Jason Wong, Michael Maoz, November 3rd, 2016

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Nicole Guzzo

Get In Touch

Posted by Nicole Guzzo Employee Nov 2, 2016

We're excited to offer you a variety of ways in which you can stay connected with us, our news and the updates you need to know. Below are different ways you can reach us, find the option that's best for you!


Call Us

Customers can call sales, support or general reception at the following numbers.



Social Media

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Where do you hang out online? Like us on Facebook. Follow us on LinkedIn and Twitter. Check out some of our executives' like Dave Yarnold's, Scott Berg's or Athani Krishna's Twitter feeds.

Subscribe to the ServiceMax YouTube channel. Give one of our videos, like this one, a thumbs up. Share links to your favorite videos with your friends and family!

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We encourage you to leave a comment, tweet a message or watch a video! Also, engage with us by using some of our common hashtags including field service, iot, cloud and data.









To see everyone who's visible to you on the Community, click here. Screen Shot 2016-10-31 at 2.42.04 PM.pngThis list allows you to access their profile, check out their skills and see what content their producing. Or you can keep up with our Field Service Network blogs and jump into a discussion.










Fill out and submit a contact form. Below the form are a list of ServiceMax offices - see if there's one near you! Or if you're feeling eager, select "CHAT" at the top of the website to live chat with one of our representatives.


Screen Shot 2016-10-31 at 2.02.37 PM.pngThere's also the ServiceMax event page. Attend an event, like Maximize Europe 2016, or see what the upcoming trade shows and regional events are. Register for product demos and webinars to learn about the latest ServiceMax products and features. We make it easy to keep in touch, so let’s keep the conversation going. If there's a better way to communicate with you, leave and comment and let us know!

Do you get this question often - “How frequently will our customers use the analytics tool?”


I do.


And my response is: it depends if you are building a Tesla or a Porsche.


2010-tesla-roadster-2011-porsche-boxster-spyder-front-view-promo.jpgAt the outset: I have very high regards for the breakthrough Tesla has brought about and Elon Musk is my most aspired leader. I have their T-shirts, their jackets and caps. Tesla has a formidable technology stack, modern and highly performant, complete with the latest technology components in AutoPilot and battery technologies. The car even does 0-60 in 2.8 seconds in "Ludicrous" mode.


I can build a Tesla. I can put together a formidable analytics stack with the latest and the very best in open source and proprietary software - I throw in Spark, Kafka, Storm, Cassandra, Mongo, CouchBase, Hadoop, Hive, AWS, CloudFoundry all together - and come with a super-cool technology stack that makes me blue with “cool” and satisfies my engineer ego. I am a technologist and so is my stack. Customers take my stack for a spin and they are aghast at the amazing technologies I have used and the power of it. It is the feeling I had after I took a Tesla out for a spin: enthralling technology on wheels. But once I got back home I wondered "but where was the car?"


Or I can build a Porsche - my analytics machine is put together with the sole objective of providing my customers with the best driving experience. My customers don’t see my technologies but the experience I create touches every part of their life. Customers do not “use” my stack - they are constantly engaged with it without even realizing they are using an analytics platform behind the scenes. My stack is the enabler - it still comprises some of the technologies from above, but the technologies are not my focus - I deliver customer experience through specific solutions.


That is what a data driven solution does - it uses an underlying analytics platform to uncover insights that deliver the business experience without making customers feel like they are using one. It is the platform underneath that powers the applications which in turn deliver the experience. A data driven solution delivers information of the right amount and the right simplicity to its point of consumption. Customers continue with their normal interaction with the systems but the data driven solution makes the experience relevant and engaging.


This is really the next evolution in product development - the old way of engineering products is over. The way of delivering the “Porsche experience” is to build an underlying data driven platform and build custom data powered solutions on the top targeted at specific customers and business domains. And open it up to engineers, customers and incentivize the overall developer ecosystem to add more solutions. And we will continue to deliver value through our solutions, not the platform. Platform its the enabler. Several industries have started taking the data-driven approach - Industrial Design, Manufacturing and Content Marketing and Pharma Tech being a few of them. To our benefit we have a more defined market space in Field Service Automation that we can win quicker - key is to remain focused on delivering the experience that the business domain needs through effective use of data. On several meet ups I have discussed with business leaders on how to effectively build and deliver data driven solutions.



I see our analytics platform delivering the Porsche experience - I see an opportunity for us to create  a blue ocean from within a red ocean to push the boundaries of Field Service and make an impact (BTW if you are not already familiar, this is a great article introducing Blue Ocean Strategy from HBR: Blue Ocean Strategy). I see us delivering the only data driven solution for Field Service Automation. If we do, we automatically enhance the lives of Service Managers, Technicians and Service Leaders while they go through their daily lives - through delivering insights to points of consumption without them having to “use” our “stack” or “tool”.


We are getting started laying the foundation -  it is ok for us to start as a Tesla but our goal is to eventually deliver the experience of a Porsche.

Who is ServiceMax?


It’s a question I’ve been slowly trying to answer during my time at this company. I was excited to gain more insight into this question as I walked into the On-Boarding | ServiceMax Way program. IMG_3976.jpgDave Yarnold, our CEO, would be explaining to the group who ServiceMax is and it’s history. As a no-corporate-world-experience intern, the term CEO has an intimidating connotation. The CEO is the big guy (or girl), the head honcho, the big cheese of a company. I wasn’t sure if I should expect a presentation filled with numbers and metrics or a discussion on future plans, or potentially both.


From the company’s beginning at Dreamforce 8 years ago, to our incredible growth, that made us the fastest growing field service software company in history, Dave touched on a variety of topics about our history and journey forward. By focusing on people, processes, products and promises and placing that all on top of the Salesforce app cloud, ServiceMax has designed a system that the people of the field service world need. Dave emphasized that the products and solutions are incredibly innovative, yet the company doesn’t take as much credit as it deserves. But it doesn’t stop here. Dave wants to expand field service education into universities and create various teaching programs for the future.


It’s this passion and the innovative system that makes ServiceMax, well, ServiceMax. “This combination differentiates us from our competitors” explained Dave. He not only applauded how people at ServiceMax “geek out” about the products and plans, but he essentially “geeked out” talking about it! His excitement was infectious.


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Yes, he’s the CEO of a growing, innovative high tech company. And yes, he had a lot of impressive metrics and numbers to share with us.  But I was encouraged to see how down to earth Dave was. With values like respect and humility, Dave and the whole team are out to take advantage of the opportunities field service provides, and to help our customers do the same. His love for the company shined through. And he is definitely a great representation of who ServiceMax is: passionate, competitive, visionary and most importantly customer focused.


Community members: What was your first impression of ServiceMax?


What made an impression? Who, here in the community, have you had great conversations with?

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If you are interested in starting your field service domain expertise journey - sign up today for Field Service University 1!


Then further your field service expertise by attending FSU2 in person! Check out our website for the current schedule: Field Service University 2