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I am the Regional Marketing Manager for Southern Europe.  Deirdre Yee interviewed me, she wanted me to share a little bit about myself, my role at ServiceMax, and our work in Southern Europe.

I live in Milan, Italy. My favorite thing about my city might be the food - I love tortellini in brodo. I also love travelling with friends. New York is one of my favorite places; to me, it feels like the center of the world.


I’ve spent my career in marketing, and spent most of my time focused on regional work in Southern Europe. I would be happy to share my knowledge about doing business in this region with ServiceMax Community members. I will post updates with great new assets, events, and news regularly, here in the community.


I was pleased to help with Technologies du Field Service du futur, a wonderful event we hosting in September 2016 in Paris, with a great agenda of content, including 5 top priorities for Field Service Teams in 2016, Connected Field service, powered by IoT, Augmented reality in field service, and achieving excellence through our Field Service maturity matrix assessment tool. Below a picture of the event.

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We also joined the IoT World Congress in Barcelona in October, a great event for IoT; full of business managers, CTOs, CMOs, technical experts who are interested in IoT Solutions. We met great contacts across Manufacturing, Energy, Utilities, Transportation, Healthcare, and technology organizations.


One event I am looking forward to next year is the SPS Italian Automation event in Parma in May. Focused on industrial automation, and growing quickly, this conference is great for manufacturing companies and the content will be important for field service teams in Italy. It is very important for us to expand coverage for new markets, to represent field service for customers from these areas.


My customers in Southern Europe, they are interested in the technology and understanding how our software works, how it can be flexible for their needs. On the other hand they are focused on ROI and how it can improve their customer’s experience.


One of my goals is to deliver information for different roles, particularly for Southern Europe. There can be many stakeholders in the process, from the CFO, IT team, line of business, Services team. Each person has needs, has questions, and wants to understand more. All may be involved in the decision making process and I want to help address their interests and questions.


Here are some recent assets for you or your team members in Southern Europe or who speak Spanish or French.


ServiceMax y PTC anuncian Servicios de Campo Conectados (Spanish subtitles)


This is a video where ServiceMax and PTC present their co-joint offer on Connected Field Services. Moreover you can see how IoT technology will be very important in the upcoming years, and also how McKinley Equipment has already started using it.


ServiceMax démonstration - Le rôle du field service (French audio)

Improving field service operations requires a complete understanding of and visibility into the complexities of field service delivery. It starts when your customer purchases a product or service from you, and extends through delivery processes such as work order management, and finally to analytics to understand the business as well as ultimately deliver predictive service. Watch this demo video to see how ServiceMax has focused on building deep technology for the entire field service delivery chain.

  • Are you based in Southern Europe?
  • Do you have teams in Southern Europe?
  • What do you provide for those teams?
  • What are the cultural considerations you take?


I’m interested to collaborate with members who are doing business in my region, and eager to provide more assets to help with your field service evaluation.

  • What documents, assets, webinars, etc would you like to see in Italian, Spanish, French, or Portuguese?




It’s always fun to share good news.


We’re really proud of our customers’ achievements, and when they go above and beyond to make their customers happy. A huge part of Field Service is the customer satisfaction rating. Some say best in class field service organizations are always engaged in a delicate balancing act between cost, performance, and customer satisfaction. Metrics and dashboards and the human touch help keep that balance in tune.


A large part of my role is partnering with customers and helping them tell the story of their field service journey. It’s about collaborating some, about the field service network too. It’s also about helping you brag. Some of the most enjoyable stories I get to help tell are all about our customers’ customers. When excellence in field service leads to a game changing business impact and the clients can tell. That’s my favorite kind.


ServiceMax has our own bragging rights today. I’m very pleased to share that we are being named a Leader once again in the 2016 Gartner Magic Quadrant for Field Service Management. And that’s not all. Read the report for more details, we are so pleased to be recognized and positioned as a leader of field service software providers by this highly respected analyst firm.


Access the 2016 Gartner Magic Quadrant for Field Service*


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And back to the bragging topic, this is a great opportunity to further your field service story with your customers, executives, and in your sales cycles.  As a ServiceMax customer, you are hyper-focused on superior service. Your team is innovative and looking to the future as you commit to drive measurable results for your own customers.  This is objective proof in the market that you have invested in Best-in-Class cutting edge field service technology with your customers’ success in mind.


Now that’s a story that can show off your competitive advantage in service.


What stories, anecdotes, and examples do you have of customers showing they are over the moon with your service?


How do you prove that service is important to your business?


Does your sales team talk about your excellence in service?


*Gartner, “Magic Quadrant for Field Service Management”, Jim Robinson, William McNeill, Jason Wong, Michael Maoz, November 3rd, 2016

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Nicole Guzzo

Get In Touch

Posted by Nicole Guzzo Employee Nov 2, 2016

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