Savvy marketers know that happy customers are key to building brand recognition and word-of-mouth, and that good customer stories work wonders to pique the interest of a potential lead. Hence, the Net Promoter Score has emerged as a key metric for the CMO. If tracking and increasing your Net Promoter Score (NPS) is on your priority list, good coordination with your service team is a requirement. After all, who else within the organization is most likely to impact the customer’s happiness?
|Top 3 Reasons to Care About Field Service:|