Good stuff, Value Vision is a good methodology. Under the solution section it is VERY easy and common for the seller to put in "their perspective and assumptions" of what they think the prospect is looking for ( which is usually all the great things listed in your marketing content). It has to be stressed that it is what the Prospect articulates as their ideal solution, of which there are some good examples in the document. I always had to focus really myself around, What do I think and what did I know? Thanks for sharing.